Soal SMA · Analisis · Kesulitan 3/5
Read the following passage and answer the question. A company's sales increased by 15% after they launched a new advertising campaign. The marketing team claims the campaign caused the increase. However, during the same period, a competitor went out of business, and many of their customers switched to this company. Which of the following best evaluates the marketing team's claim?
- A.The claim is valid because sales increased.
- B.The claim is weakened because the competitor's closure could explain the increase.
- C.The claim is strengthened because the campaign was expensive.
- D.The claim is irrelevant because sales are not important.
Kunci jawaban & pembahasan
Jawaban: The claim is weakened because the competitor's closure could explain the increase.
The competitor's closure provides an alternative explanation for the sales increase, weakening the causal claim about the campaign.
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